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Data Science and Business Analytics Initiative

Belk College of Business / College of Computing and Informatics

Data Science and Business Analytics Executive Education Program

Know Your Customers: Lead Your Company Into the Analytics Revolution

Thursday, October 17 - Friday, October 18, 2013

The ability to capitalize on massive real-time customer data is revolutionizing how companies interact with their customers. Join fellow senior leaders to ensure your company has the technology, personnel, and organizational structure to succeed in the new competitive landscape of big data.

This executive seminar will examine both the technical and leadership aspects of developing your company’s business analytics. Seminar participants will develop an understanding of the technology, personnel, leadership, and organizational structure needed to implement successfully an analytics culture. The focus will be on practical issues and implementation.

Participants will gain an understanding of:

  • Why all firms can gain from customer analytics
  • What is possible with customer analytics
  • The major tools associated with data science
  • The costs of implementing and not implementing
  • Where to get data: inside and outside the company
  • How to organize to maximize your analytics investment
  • Security, legal, and public relations issues

Who should attend?

This two day program is geared toward executives that seek to use data to transform their client relationships. Learn alongside fellow leaders from top regional companies to ensure your organization has the optimal systems, personnel, and structure in place to succeed in the new competitive landscape of big data. Expertise in technology is not assumed or required.

Location

UNC Charlotte Center City Campus
320 E. 9th Street
Charlotte, NC 28202
Directions

Program Agenda
 

Keynote Speakers:

Ashok N. Srivastava, Ph.D.
Chief Data Scientist
Verizon, Inc.

Anindya Ghose, Ph.D.
Professor,
New York University
Marius Leibold, Ph.D.
Professor Emeritus,
Stellenbosch University, South Africa

Registration Deadline:  Friday, October 4

Register to Attend